We all want our website to deliver great user experience, regardless of our industry or niche. As users behaviors on the web continue to evolve, you can’t afford to overlook the importance of website load speed. Having a fast website matters to your business more than you probably realize. A slow-loading website has a surprisingly significant impact on your online business. Reducing page load time is beneficial for SEO of your WordPress site, the brand image of your business and overall user experience.
It seems like a technical concept to reduce WordPress page load time, but implementing them is very easy. In this article today we are going to show you how you can reduce the load speed in your WordPress site with plugins and few configuration tweaks. You just need to pay attention to certain parameters of your site. Before that, let us take a look at the reasons why page load speed matters.
Why Reduce WordPress Page Load Time?
- Page load is a serious factor in determining where you land in the SERPs.
- Reducing page load time generate more sales by improving user experience.
- Fast loading page keeps users engaged and decreases your bounce rate.
- The speed of your site is part of your brand.
Now without further ado, let’s get into how to reduce WordPress page load time.
How to Reduce WordPress Page Load Time?
1. Choose the right WordPress Host
Finding a good host should be a top priority not just for site speed but also for the protection against traffic surges. A good web host provides faster caching and they have more powerful servers. And it’s worth paying a little extra for a premium hosting service — especially if your business relies on your website’s speed and uptime.
2. Optimize Images and Other Media Files
Large images slow down your web pages which creates a less than optimal user experience. Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Lossy and lossless compression are two methods commonly used.
3. Keep Up With The WordPress Update Cycle
There is numerous importance of updating WordPress plugins, themes and WordPress itself. While security might be the primary reason to keep your WordPress site update to date, there are other reasons too. New releases can often come with the ability to improve the speed of your website. Updating WordPress site ensure maximum performance benefits along with new cool features that WordPress offers.
4. Minimize HTTP Request
HTTP requests impact page load speeds and, ultimately, affect user experience, bounce rate, and SEO. The fewer HTTP requests your site sends to the server, the faster your site will load. In order to increase your page load speed, you need to optimize the number of HTTP requests made by your website or webpage. You can achieve this by optimizing the usage of interactive objects on your site such as Images, Charts, Gravatars, Emojis, Comments, Embeds, Scripts & Styles, Widgets & by using CSS sprites.
5. Enable Caching
Caching enhances the speed and performance of your website. Caching helps to reduce the load on your hosting server. Static cached files load faster than dynamic database queries, and this leads to faster and better performance of your website. This can save server memory and I/O operations. As a result, caching is fast becoming a vital feature, especially for those with limited hosting plans.
6. Delete WordPress Plugins You Don’t Use
Unused Plugins slow down your website’s loading speed through adding extra HTTP requests. It makes the browser jump through extra hoops before it can actually load and display your website, making it load slower. And your site loading slower can have brutal effects on your bottom line. If your website loads particularly slowly, you can be haunted by staggering bounce rates, lose customer trust, or worse, see a direct impact on your sales.
Minification is the process of minimizing code and markup in your web pages and script files. It’s one of the main methods used to reduce load times and bandwidth usage on websites. Minification dramatically improves site speed and accessibility, directly translating into a better user experience. It’s also beneficial to users accessing your website through a limited data plan and who would like to save on their bandwidth usage while surfing the web.
8. Use Well-Coded & Managed WordPress Themes
Instead of trendy themes which are heavy on graphics and are packed with excess functionality that you would probably never use. You should always choose a lightweight theme that is frequently updated & has a dedicated developer team. There are few ways to test the themes load speed. You can check the page speed of WordPress theme with Pingdom. Make sure the WordPress theme is capable of achieving the perfect google PageSpeed score.
9. Use a Content Delivery Network
When requested content is cached (pre-saved) by a CDN’s servers, end users will get that content by connecting to the nearest CDN server rather than waiting for their request to go directly to the origin. This results in significant performance improvement for the end user.
10. Turn on Gzip compression
The browser takes over the decompression in the background without requiring additional bandwidth. Users of mobile devices, in particular, benefit from this performance boost, which indirectly has a positive impact on search engine ranking.
A slow loading website can cause buyers to lose interest in your business, jump back to the search results, and then click-through to your competitor’s website. Making sure that your website loads quickly is essential for helping potential customers interact with your company’s website while helping you grow your visibility in the search engines. With fast loading sites, you’ll keep visitors happily engaged and more importantly, retain their trust and generate more sales by improving both SEO and user experience.
Hopefully, you found this article helpful. If you want to improve your WordPress site then, you might want to check the articles below:
- Essential WordPress Security Plugins
- Everything You Need To Know About GDPR Compliance!
- How To Effectively Put Your Website in a WordPress Maintainance Mode